Preparation crucial to placing work comp coverage; Workers Compensation and Disability Management Conference.(News)

Byline: MEG FLETCHER

BOSTON-Employers seeking to buy workers compensation insurance in the current hard market should keep it both positive and personal when dealing with prospective insurers.

That was the advice of two brokers and a risk manager who participated in a panel discussion on "Winning in a Seller's Market: Making Your Program Shine'' during Business Insurance's recent Workers Compensation and Disability Management Conference, held at the Fairmont Copley Plaza in Boston.

Broker Lorrie R. DeWerdt, senior vp-risk management for Willis Group Holdings Ltd. in Boston, emphasized the need for an employer to first engage in "internal marketing,'' which …